I chose an environmental advertisement to be my visual argument. I found this advertisement very convincing and my primary reaction to this visual was “wow! That’s a problem!” The use of black and white lettering and grayscale provides the picture with a sense of dreariness. The use of red lettering signifies a warning of the dangers of pollution. I found it very interesting how the "love" and "kill" are in red coloring because if you certainly loved something, you definitely would not kill it; which is what I feel the advertisement is trying to articulate. This environmental ad was very successful in conveying its message about the harmful effects of pollution.
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